Blackwell 007 Limited Edition Rum
Here is a comprehensive article about Blackwell Rum ā particularly its āÆBlackwell 007 Limited Edition Rum ā covering its origins, production, what āpeople also ask on Googleā tend to be, with answers, pictures, tasting notes, history, cultural context, and a conclusion.


Introduction: What is Blackwell 007 Limited Edition Rum
Blackwell 007 Limited Edition Rum is a special, JamesāÆBondāthemed version of Blackwell Fine Jamaican Rum, produced under the aegis of Blackwell Rum and released in partnership with the official 007 franchise. (007.com)
- The rum is produced in Jamaica, crafted at the distillery of J Wray & Nephew, using a recipe that traces back to the family history of the brand founder, Chris Blackwell. (comptoir-irlandais.com)
- It is described as an āaged, rich and fragrant darkāgold rumā that embodies the warmth and sensuality associated with Jamaica. (007.com)
- The 007 Limited Edition version is distinct from the standard Blackwell bottle: it uses a black-and-gold ā007ā branded label and design, and often appeals to collectors and fans of the Bond franchise. (Bond Lifestyle)
But beyond just being a rum, the 007 Limited Edition is positioned as a fusion of Jamaican heritage, music history, and Bond nostalgia ā a symbolic product bridging several cultural legacies.
Origins & Story: How Blackwell Rum Became a Bond Rum
To understand the 007 Limited Edition, it helps to know some of the background:
- Chris Blackwell ā the man behind Blackwell Rum ā is himself a storied figure. He is perhaps best known for founding Island Records, which played a pivotal role in bringing reggae and Jamaican music to the global stage. (Wikipedia)
- But beyond music, Blackwell has deep personal ties to the world of Bond: his mother was friends with the Bond creator, Ian Fleming. As a young man, Blackwell even served as a location scout for the first Bond film, Dr. No (1962), and had lunches with Fleming at Flemingās Jamaican estate. (007.com)
- Later, Blackwell purchased that very estate ā known as GoldenEye ā and turned it into a boutique resort; GoldenEye carries strong significance in Bond lore, since Fleming wrote his novels there. (007.com)
- Combining this heritage ā the music legacy, the Jamaican roots, and the Bond connection ā it made sense for Blackwell Rum to partner with the official 007 franchise when the film No Time To Die was due for release. The result: a limitedāedition rum that pays tribute to all of the above. (007.com)
Thus, Blackwell 007 Rum is more than just a marketing stunt ā it is a product shaped by real historical and personal ties between Jamaica, music, and the world of James Bond.
What Makes the 007 Edition Special: Production, Design & Features
Distillation & Aging
- The rum is produced by J Wray & Nephew, a well-known Jamaican distillery with a long tradition in rum-making, including the production of famous brands like Appleton Estate. (superyachts.com)
- For the 007 Limited Edition, the rum uses both pot still and column still distillation ā a combination aimed at balancing depth and smoothness. (Daily Luxury)
- The rum is then aged in American oak barrels. In one description, the 60th Anniversary collectorās edition (which builds on the 007 legacy) is described as being ātropically aged for two years to mellow, without any overpowering woody notes.ā (Blackwell Rum)
Bottle, Packaging & Augmented Reality Feature
- Visually, the 007 Limited Edition bottle stands out: it comes in a sleek black-and-gold finish with the ā007ā logo, evoking the Bond aesthetic. (Whisky)
- A particularly unique feature: the bottle carries a QR code. When scanned, it activates an āaugmented reality experienceā: the founder Chris Blackwell appears (in AR) to share stories from his life, music selections, cocktail recipes, and more. (007.com)
- This combination of tangible rum + immersive digital experience positions the bottle as both a collectorās item and a multimedia tribute ā a clever blend of taste, heritage, and modern novelty.
Release & Availability
- The 007 Limited Edition was launched around the release of No Time To Die (initially planned for 2020). (007.com)
- In various markets, including the UK, US, France, and Italy, the rum has been distributed ā though availability tends to be limited due to the ālimited editionā nature. (Bond Lifestyle)
- There is also a further special version: the ā60th Anniversary Collectorās Editionā, with handānumbered cases (fewer than 1,000 made globally), signed notes from Chris Blackwell, and a special rigid case. (Blackwell Rum)
āPeople Also Askā ā Common Questions and Their Answers
Below are many of the questions that tend to appear under āPeople also askā on Google about Blackwell 007 Rum ā with answers based on available sources.
Q: Who owns Blackwell Rum?
A: Blackwell Rum is owned by Chris Blackwell ā the same Chris Blackwell who founded Island Records. (Wikipedia)
Q: Why is it called ā007ā edition?
A: Because the 007 Limited Edition was released in partnership with the official 007/JamesāÆBond franchise, timed to coincide with the release of the Bond movie No Time To Die. The bottle design, labeling, and associated augmentedāreality features all reference the Bond brand. (007.com)
Q: Where is Blackwell Rum made/distilled?
A: It is produced in Jamaica, at the J Wray & Nephew distillery. Blackwell does not source from some distant location ā the rum is genuinely Jamaican. (comptoir-irlandais.com)
Q: What kind of rum is it ā light, dark, spiced?
A: The 007 Limited Edition is a darkāgold (dark-ish) rum, aged and fragrant ā not a light white rum. Some sources label it āspiced rumā or describe its flavour profile as including typical Jamaican āfunkinessā and spices. (comptoir-irlandais.com)
Q: Whatās the alcohol content (ABV) and volume of the bottle?
A: The 007 Limited Edition is 40% ABV. Typical bottle size is 700 mL (sometimes 70āÆcl / 0.7āÆL) depending on region. (Whisky)
Q: How much does it cost? / What was its retail price?
A: At release, in some markets the 007 Limited Edition was offered around $39.99ā$47 (depending on region and retailer). (Bond Lifestyle)
There is also the 60th Anniversary Collectorās Edition version ā in a special box, handānumbered, signed by Chris Blackwell ā which originally sold for about $700. (Blackwell Rum)
Q: What does it taste like? What are the tasting notes?
A: According to the producerās notes for the 60th Anniversary version: the rum has a ādark rum characterā with a smooth/light body. Flavours described include vanilla and caramel on the entrance, followed by toasted marshmallow and a natural spice finish. (Blackwell Rum)
Other drinkersā tasting impressions (e.g., from informal reviewers) sometimes note molasses, fig, caramel, spices, tobacco or dark fruit ā though not everyone agrees. > āBlackwell has a somewhat subdued nosing experience that offers molasses and dough ⦠Baking spices come alive during the palate ⦠while tobacco and caramel bring up the rear palate.ā (Reddit)
Q: Is Blackwell Rum related to reggae / music history?
A: Yes. Chris Blackwell ā the owner ā was the founder of Island Records, and is credited with introducing reggae (and Jamaican music more broadly) to a global audience. (Wikipedia)
That background is part of what gives Blackwell Rum its identity: it mixes Jamaicaās musical heritage, cultural legacy, and spirit of celebration with the world of spirits and cocktails.
Q: Is it a real āBond rumā in the films? Has it appeared in Bond movies?
A: Yes. The connection is genuine: Blackwell Rum appeared in the Bond universe. For instance, according to one source, the rum is visible in Bondās Jamaican beachfront house in No Time To Die. (007museum.com)
So this is not just a marketing tieāin ā the product has been integrated into Bond film production.
Q: What is the ācollectorās editionā / āsigned & numberedā version?
A: That refers to a very limited release of the Blackwell 007 rum, branded as the ā60th Anniversary Collectorās Edition.ā It features a handānumbered rigid box/case, and a personalized signed note from Chris Blackwell. Fewer than 1,000 such sets were made. (Blackwell Rum)
This edition is geared toward collectors, fans of Bond, or those who value rarity and special packaging beyond just the taste.
Q: How long is the rum aged?
A: According to one description of the Collectorās Edition: the rum is ātropically aged for two yearsā in oak barrels, which is intended to mellow the spirit without introducing overly woody notes. (Blackwell Rum)
However ā as with many āJamaicanāstyleā rums ā this is relatively modest aging compared to some premium rums from other regions, which may age for many years.
Cultural & Symbolic Significance
Why does Blackwell 007 Rum resonate with people ā beyond just being a drink? Several factors contribute:
Linking Music, Jamaica & Cocktail Culture
Through Chris Blackwell, the rum connects Jamaicaās musical heritage (especially reggae) with the world of refined spirits. For lovers of Jamaican music, reggae history, and Caribbean culture ā Blackwell Rum is not just a beverage, but a piece of cultural identity.
Bond Nostalgia & Lifestyle Appeal
The 007 branding taps into decades of Bond mythology ā glamour, exotic locales, sophistication, adventure. For fans of Bond, owning or tasting Blackwell 007 Rum becomes a way to embody a bit of that world: James Bondās Jamaican retreat, but in liquid form.
Storytelling & Experience ā Not Just Consumption
The augmented reality (AR) feature ā where scanning the bottle reveals Blackwell himself telling stories, sharing playlists and cocktails ā turns the bottle into a multimedia experience. Itās not just about the rum inside, but about connection: personal history, memories, music, identity, and storytelling. In that sense, Blackwell 007 Rum has been positioned not just as a spirit, but as a curated cultural artifact.
Collectability & Exclusivity
With limited production runs, special packaging, signed and numbered bottles, and Bondāthemed branding ā the rum becomes collectible. For aficionados and collectors, the 007 or 60th Anniversary editions carry value beyond whatās in the bottle.
Tasting Profile & Serving Suggestions
Based on official notes and drinkersā experiences, hereās what you might expect when you open a bottle of Blackwell 007 Rum ā and how you might enjoy it.
What it smells/tastes like
- On the nose: expect warmth, with sweet notes of vanilla and caramel, maybe light molasses, subtle dark fruit or fig undertones, and a hint of tobacco or spice for those sensitive to esters. (Blackwell Rum)
- On the palate: smooth body, with a sweet entrance (vanilla, caramel), followed by toasted or marshmallow-like sweetness and gentle spice ā perhaps a mild smoky edge, maybe soft darkāfruit or tobacco notes depending on batch. (Blackwell Rum)
- Finish: relatively smooth, moderate length, with lingering warmth ā spice, soft caramel, and perhaps a touch of smokiness or dark-fruit depth rather than sharp burn. (Blackwell Rum)
How to drink / mix
Because of its Jamaican character and its balance between smoothness and spice, Blackwell 007 Rum works both as a sipping rum and as a base for cocktails:
- On the rocks or neat ā to appreciate the aroma, depth, and warmth of the rum.
- In cocktails ā for example, in tiki- or rum-based drinks that benefit from dark rum richness. Some consumers treat it like other dark Jamaican rums, similar to how one might use a Caribbean dark rum. (Note: Iām sharing what people say; always follow local laws and guidelines regarding alcohol.)
- As part of a āBond-themedā cocktail gathering: given its branding and heritage, it suits themed parties (e.g. James Bond nights), or settings where you want to combine taste and storytelling.
Criticisms, Limitations & What to Watch Out For
While Blackwell 007 Rum offers a lot ā cultural pedigree, interesting packaging, a smooth Jamaican rum ā it is not universally praised. Some drinkers and reviewers point out a few caveats.
- Some say that compared to other Jamaican rums (or premium aged rums), Blackwell 007 might lack ādepthā or āfunk.ā For instance, one drinker wrote: > āBlackwell is probably closer to Gosling IMO. Sadly little funk and very Carmel color (flavored) ā¦ā (Reddit)
- Another reviewer ā after blind tasting ā described the rumās aroma as āsubdued,ā and gave a rather moderate rating (5/10), with notes of fig, molasses, caramel, tobacco. (Reddit)
- For some, the Bondābranding may feel more like a marketing overlay than a guarantee of exceptional rum; as one comment put it, āI believe it is fancy packaging around the regular Blackwells rum.ā (Reddit)
- The aging period (e.g. two years tropical aging in barrels for the 60th anniversary batch) is modest compared to what you might find in older premium rums ā meaning that, for some purists, it may not deliver the complexity they expect from long-aged spirits.
So, while many appreciate it for what it is ā a stylish, accessible piece of JamaicanāBond heritage ā it may not satisfy everyone who seeks depth, funk, or very oldāaged character in rum.
Images & Visuals ā What the Bottle, the Distillery, Jamaica & GoldenEye Look Like
To help you visualize the story behind Blackwell 007 Rum:
- The first image above shows a typical bottle of Blackwell 007 Limited Edition Rum ā black and gold, with the ā007ā branding, giving it a sleek, Bondāstyle look.
- The second image (or set) gives a sense of the Jamaican distillery tradition ā the kind of place (like J Wray & Nephew) where such rums are crafted.
- The third image evokes the Jamaican roots and the legacy of GoldenEye: the estate ā previously belonging to Ian Fleming ā that now ties together literature, film, music, and rum through Chris Blackwellās vision.
These visuals help underscore that Blackwell 007 Rum is more than just liquid in a bottle ā itās a product deeply rooted in history, geography, and culture.
Why It Matters ā The Significance of Blackwell 007 Rum
The story of Blackwell 007 Rum is significant on several levels:
- Cultural Fusion: It fuses Jamaican music heritage, Caribbean rum tradition, and global popular culture (James Bond). Through Blackwell, reggae and rum become spiritually and materially linked.
- Storytelling Through Spirits: The augmented reality feature and the Bond tieāin show a shift in how spirits can be marketed: not just as a drink, but as an experience ā narrative, history, identity.
- Accessible Luxury and Collectability: Because the 007 Limited Edition and especially the collectorās version are limited, they cater both to casual drinkers and to collectors/fans, offering a sense of exclusivity without the decades-long age or six-figure price tags.
- Introducing New Audiences to Jamaican Rum: For people who might not know Jamaican rums beyond the old clichĆ©s, Blackwell 007 offers an entry point ā modern packaging, recognizable branding (Bond), and a smoother profile that may be more approachable for newcomers.
In many ways, Blackwell 007 Rum is a bridge ā between cultures, generations, and traditions.
Conclusion
Blackwell 007 Limited Edition Rum stands out as an emblematic convergence of Jamaican legacy, global popāculture, and the art of rum-making. It isnāt just a bottle of rum ā it is a story in liquid form: of music, heritage, friendship, and cinematic fantasy.
For those seeking a smooth, fragrant Jamaican dark rum with a touch of glamour and nostalgia, Blackwell 007 offers a compelling experience: warm vanilla and caramel, toasted sweetness, spice ā served with a side of Bond mystique. For collectors and fans, its limited-edition packaging, Bond branding, and augmentedāreality feature add extra layers of appeal beyond the sip itself.
At the same time, itās important to approach it with realistic expectations: itās not an ultraāold aged premium rum; some find it lacking in āfunkā or depth compared to more traditional Jamaican staples. But as a cultural artifact ā blending music history, rum tradition, and Bond glamour ā it fulfills a unique niche.
In short: Blackwell 007 is not just about whatās in the bottle ā itās about memory, identity, and experience. Whether you drink it slowly on the rocks, mix it into a cocktail, or keep it on display, it tells a story: of Jamaica, of Bond, of a man who brought reggae to the world and turned nostalgia into liquid gold.
If you like ā I can include recent reviews of Blackwell 007 Rum (2024ā2025), comparing it with other Jamaican rums (taste, price, availability).
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