Blackwell 007 Limited Edition Rum
Here is a detailed article about Blackwell Rum 007 Limited Edition Rum — what it is, its origins and story, what people ask about it (based on common Google “People also ask”–style questions), tasting notes, presentation, and a conclusion. I’ve included pictures, background, and analysis.


Introduction & Origins
The rum known as Blackwell 007 Limited Edition Rum is a special, James-Bond–themed release from Blackwell Rum. It was launched by Blackwell Rum in partnership with the James Bond film franchise — timed to celebrate the release of the Bond film No Time To Die. (007.com)
The man behind it is Chris Blackwell — founder of Blackwell Rum, a key figure in reggae and music history, and (notably) the longtime owner of GoldenEye Estate in Jamaica — which was once the home of Bond’s creator, Ian Fleming. (007.com)
Blackwell’s personal connection with James Bond is more than marketing: Chris Blackwell reportedly had “childhood lunches” with Ian Fleming at GoldenEye, and worked as a location scout on the very first Bond film, Dr. No (1962). (007.com)
The 007 Limited Edition rum is thus more than just a branded rum — it’s a tribute to that history: the books, films, Jamaica, and the beverages connected to Bond’s world. (007.com)
As Blackwell puts it: this is “a rum that celebrates Jamaica, my friendships, and also my family legacy.” (Blackwell Rum)
What is Blackwell 007 Limited Edition Rum — Key Facts
Here are the essential facts about the 007 Limited Edition rum:
- Producer / Brand: Blackwell Rum, under Chris Blackwell. (Blackwell Rum)
- Origin: Jamaica, using Jamaican sugar-cane, water and yeast; produced in collaboration with distillery experts. (superyachts.com)
- Distillation & Blending: A blend of pot and column still rums — for this limited edition both were used to deliver a balanced profile. (Daily Luxury)
- Aging: The rum is aged in American oak barrels; some sources claim “two years” for the limited edition. (Blackwell Rum)
- Bottling / ABV: 40% ABV (80 proof). Bottles commonly come in 700 ml (or 750 ml depending on region). (whisky.fr)
- Design / Packaging: The bottle bears a distinctive black-and-gold design, prominently featuring the “007” branding — appealing to Bond fans and collectors. (whisky.fr)
- Limited Production: The 007 Collector / Limited Edition was produced in small numbers. One collector’s-edition release was limited to fewer than 1,000 hand-numbered boxes — with signed notes — for true collectors. (Blackwell Rum)
- Availability / Price (at launch): In some markets the 70 cl bottle retailed at ~£35 (in UK) or about US $35–50 depending on store/tax/shipping. (superyachts.com)
In short: the 007 Limited Edition is an aged, Jamaican rum — a fusion of tradition and a cinematic partnership — designed both for enjoyment and for collectors.
“People Also Ask” — Common Questions & Answers
When people search for “Blackwell 007 Limited Edition Rum”, there are a number of recurring questions. Below are some of the common ones, and what the information suggests — based on publicly available sources.
Q: Who makes Blackwell 007 Rum?
A: The rum is made under the brand Blackwell Rum, founded by Chris Blackwell. The spirit is produced in Jamaica, drawing on a family recipe, and in the case of the 007 Limited Edition, blended/distilled with help from Jamaican experts in a partnership that includes the distillery J. Wray & Nephew (which also owns the Appleton Estate). (007museum.com)
Q: Why is it called “007” — what’s the Bond connection?
A: The “007” branding stems from a collaboration between Blackwell Rum and the official James Bond film franchise. Chris Blackwell has a personal history with Bond: he owns GoldenEye estate (once home to Bond-creator Ian Fleming), and was a location scout on the first Bond film, Dr. No (1962). The release of this edition coincided with the Bond film No Time To Die, and the rum was even featured on-screen at Bond’s Jamaican beachfront house. (007.com)
So this rum isn’t just “named after” Bond — it’s part tribute, part homage to the franchise’s Jamaican link and Blackwell’s personal legacy. (007.com)
Q: What does Blackwell 007 Rum taste like?
A: According to tasting notes and reviews:
- Appearance: dark amber / dark gold / deep amber with golden highlights. (royalbatch.com)
- Nose (aroma): sweet vanilla, caramel, molasses, tropical fruit notes (some reviewers report banana or overripe fruit), mild spice (cloves, nutmeg, maybe ginger), and hints of oak or toasted wood. (rumratings.com)
- Palate (taste): a blend of caramel sweetness, molasses, some tropical fruit (banana / coconut in some reviews), toasted oak or woodiness, gentle spice, perhaps coconut or banana, a bit of brown sugar or allspice. (rumratings.com)
- Finish: fairly smooth; for some drinkers, a medium-long finish — though opinions vary: some find a bit of dryness or woodiness on the finish while others enjoy the mellow spice and warmth. (rumratings.com)
Overall, many reviewers consider it a “very above average rum for its age,” especially appreciating its aroma and smooth, balanced character. (rumratings.com)
Q: Is it good for cocktails or mixing, or best enjoyed neat?
A: The producers themselves suggest that you can enjoy this rum “on the rocks” (neat over ice) — but its rich flavour profile also makes it suitable for cocktails. (Blackwell Rum)
Given the mix of sweetness, spice, and rum-character, it’s versatile: neat for sipping, or as a base in cocktails that benefit from depth (e.g. rum-based classics). Some online commentary from drinkers suggests they use it in drinks like rum sours, Mai Tais, or similar — though others say the rum’s “funk” (a Jamaican term for the heavy, earthy character of Jamaican pot-still rums) is more subdued than in more traditional Jamaican rums. (rumratings.com)
Q: How rare / collectible is the 007 Limited Edition? Should I treat it as a collector’s item?
A: Yes — especially certain versions. One “Collector’s Edition” release was sold in hand-numbered boxes, fewer than 1,000 made — many included a signed note by Chris Blackwell. (Blackwell Rum)
Some extremely rare bottles (for example, “Bottle Number 006” signed by Chris Blackwell) have later appeared on the secondary market at much higher prices, especially among collectors. (Hard to Find Wines)
That said: there are also more widely available 007-edition bottles intended for consumption (not just collecting). So the collectibility depends a lot on edition (standard limited vs collector’s numbered/signed), provenance, and condition.
Q: What is the suggested price, and is it worth it?
A: At launch, the suggested retail price for a 70 cl / 750 ml bottle was roughly £35 (in UK), or in the ballpark of US $35–$50 depending on retailer and region. (superyachts.com)
As for “is it worth it?” — many reviewers give positive feedback: one user on a rum-rating site rated it 8/10, praising its aroma, balanced sweetness and spice, and smoothness. (rumratings.com)
Other drinkers caution that the rum doesn’t have the deep heavy “funk” or earthiness of certain Jamaican pot-still rums — but that what you get is a smoother, more accessible profile. (whisky.fr)
Whether it’s “worth it” depends on what you expect: for a smooth, slightly sweet, collectible rum with Bond-branded appeal and a Jamaican heritage — many think yes. If you expect a heavy, old-school Jamaican pot-still “funky” rum, you may find it milder than some classics.
The Story Behind the Rum & Its Bond Connection
To appreciate Blackwell 007 Rum, you need to understand not just the drink — but the history, the legacy, and why this release was made.
- GoldenEye & Bond Roots: The GoldenEye Estate in Jamaica (now a boutique resort) — owned by Chris Blackwell — is the same estate where Ian Fleming lived and wrote many of his Bond novels. (007.com)
- Chris Blackwell’s personal history with Bond is deep: beyond friendship with Fleming, he worked as a location scout on the first Bond film, Dr. No, back in 1962. (007.com)
- When the production of Bond’s 25th film — No Time To Die — returned to Jamaica, Blackwell Rum was involved behind the scenes. The limited-edition rum ties together decades of friendship, filmmaking, music, and Jamaican heritage. (007.com)
The quote from Blackwell summarises the intent well: the rum “celebrates Jamaica, my friendships, and also my family legacy.” (Blackwell Rum)
So for many buyers it’s not just about flavor — it’s about history, identity, and a tangible connection to the world of Bond and Jamaica.
Reception & Reviews: What Drinkers Say
As with many limited-edition or special-release spirits, reception has been a mix of appreciation and critique. Based on reviews, rum-lover forums, and rating sites, here’s a summary of what people commonly say about Blackwell 007 Rum.
✅ What people like
- Aroma and smoothness: Many highlight the pleasant aroma — caramel, vanilla, molasses, tropical fruit — and find the rum smooth and easy on the palate. (rumratings.com)
- Balanced taste: The blend of sweetness (caramel, vanilla), tropical notes (banana/coconut or fruit), mild spice and oak delivers a balanced, drinkable profile that’s often described as “very good for its age.” (rumratings.com)
- Accessibility: For a Jamaican rum, 40% ABV, mild profile — more approachable than heavier, “funkier” Jamaican pot-still rums. Good for those who are new to Jamaican rums or prefer smoother rums.
- Collectibility / novelty: For Bond-fans, the 007 branding, the story behind it, and limited-edition packaging add extra value — sometimes making it a display piece as much as a drink.
One reviewer on a rum-rating site summed up the experience positively: despite skepticism about a “movie-tie-in” rum, the aroma and flavour pleasantly surprised him, and he considered it “definitely worth a try at this price.” (rumratings.com)
⚠️ Criticisms and limitations
- “Less funkiness” than traditional Jamaican rums: Some rum enthusiasts argue that compared to heavy, pot-still, funky Jamaican rums, Blackwell 007 feels milder and more conventional — sometimes too polished. (whisky.fr)
- Finish / depth might feel light to some: Whereas some expect a deep, long finish (oak, smoke, heavy molasses), others find the finish somewhat light or “a bit dry / wood-heavy” — depending on personal taste. (rumratings.com)
- Variability in perception: Not everyone agrees: some love the flavor and smoothness, others find it “too safe / commercial” for Jamaican rum purists. As one commenter put it:
“Blackwell is probably closer to Gosling IMO … Sadly little funk and very caramel color (flavored) …” (Reddit)
- Limited availability / high price for collector editions: Because some bottles are limited (hand-numbered, signed, small runs), they can be hard to find — or expensive on secondary markets. (Hard to Find Wines)
So whether the rum hits the mark depends a lot on what you are looking for: a smooth, relatively mild Jamaican rum with Bond-themed cachet — or a traditionally “funky,” heavy-bodied Jamaican rum.
Visual & Presentation Details
The bottle design and presentation of Blackwell 007 Limited Edition deserve attention:


- Bottle design: The 007 version uses an elegant black-and-gold aesthetic — sophisticated and distinctly different from many standard rum bottles. The “007” branding is clear; the visual design evokes the Bond style (sleek, classy, luxurious). (whisky.fr)
- Presentation / Packaging (Collector’s Edition): In the collector’s release, the rum comes in a hand-numbered box, and many boxes included a signed note from Chris Blackwell — adding to the collectible value. (Blackwell Rum)
- AR / Interactivity (Augmented Reality): Interestingly, part of the marketing for the 007 edition includes an augmented reality (AR) experience: the bottle reportedly features a QR code; when scanned, Chris Blackwell “comes to life” to share stories, music selections, cocktail recipes and more. (007.com)
- Heritage visuals (GoldenEye, Jamaica): Given the ties to Jamaica, GoldenEye, and Bond lore — the bottle evokes more than taste: it’s a symbol linking rum, history, music, literature, film — a lifestyle piece.
The presentation is clearly designed to appeal both to rum drinkers and to Bond / collector-market audiences.
Critical Reflection — Strengths & What to Keep in Mind
When evaluating Blackwell 007 Limited Edition Rum, there are several strengths — and a few caveats. Here’s a balanced look:
Strengths
- Blend of heritage and story — The rum isn’t just a drink; it’s an embodiment of Jamaican history, music heritage (through Chris Blackwell), and Bond legacy, making it meaningful beyond flavor.
- Approachable yet flavorsome profile — For many drinkers (especially those new to Jamaican rums or those who prefer smoother spirits), Blackwell 007 offers a nice balance: sweetness, spice, tropical notes, and a smooth finish.
- Versatility — Whether sipped neat, on the rocks, or used as a base in cocktails, Blackwell 007 works well, giving flexibility depending on drinking style.
- Collectible appeal — The limited bottling, special packaging, hand-numbering, and signed collector’s editions create value for collectors and fans.
- Good value (depending on context) — For the price (especially original retail), many consider it a good deal for what you get: flavor, brand story, and presentation.
What to Keep in Mind / Possible Limitations
- Less “funk / earthiness” than traditional Jamaican rums — For purists of heavy pot-still Jamaican rums, Blackwell 007 may feel “too polished,” lacking the deep funk or raw character some expect.
- Finish/depth may feel lighter or less complex — While many find the rum smooth, some feel it doesn’t deliver a deep, lingering finish or complex woodiness — especially for fans of older or more heavily aged rums.
- Collectible bottles may be expensive or scarce — If you seek the official numbered/signed collector’s editions, they may command a premium and can be hard to source.
- Subjectivity of taste — As always, rum appreciation is personal: sweetness, spice, wood, funk — different drinkers prioritize different aspects. For some, this rum may exceed expectations; for others, it may feel tame.
- Marketing hype vs reality — As one reviewer observed, “I was a little Spectre-cal about a rum marketed for a major motion picture release,” but ended pleasantly surprised. (rumratings.com)
Why Blackwell 007 Rum Matters — Cultural & Symbolic Significance
Blackwell 007 Limited Edition is more than a rum; it’s a cultural symbol bridging multiple worlds:
- Jamaican heritage & identity: Through its origin, sugar-cane base, aging in local tradition, and Blackwell’s own Jamaican roots, the rum is a tribute to Jamaica’s long rum tradition.
- Music and art legacy: Chris Blackwell — a name tied to reggae, music, and global cultural influence (thanks to founding Island Records) — connects the drink not only to alcohol but to music history and global cultural flows.
- Film & literature history: By intertwining with James Bond — a global cultural icon born from novels and films, many of them linked to Jamaica and GoldenEye — the rum connects drinkers to the legacy of global cinema, storytelling, and escapism.
- Lifestyle & collectability: For fans of luxury, sophistication, Bond’s world, or collectors of rare spirits — the 007 Rum stands as a status object: a conversation starter, a collectible, and a piece of heritage.
- Bridging worlds: In one bottle you have sugar-cane distillate, oak barrel aging, Caribbean sunshine, reggae-era music legacy, literary history, film glamour, and modern marketing — a fusion of many threads.
In a sense, Blackwell 007 Rum is not just consumed — it is experienced. It invites drinking with context: history, story, identity, and imagination.
Conclusion
The Blackwell 007 Limited Edition Rum is a compelling blend of flavour, history, and cultural storytelling. It stands out — not necessarily as the heaviest or “funkiest” Jamaican rum out there, but as a refined, approachable, and versatile spirit, with layers of significance beyond the glass.
For those curious about Jamaican rum but cautious of overly heavy pot-still expressions — or for Bond fans, collectors, or anyone looking for a rum with a story — Blackwell 007 offers a satisfying balance: smoothness, sweetness, spice, and a connection to the world of Bond, music, and Jamaican heritage.
If you’re open to less “raw rum intensity,” but you appreciate craftsmanship, presentation, and background — it’s a rum worth trying. Treat it as a conversation piece, a collectible, or a sip to enjoy while reflecting on the tropics, on cinema, or on the legacy of a storied Caribbean island.
If you like — I can pull up 5–10 additional reviews and tasting notes from rum-connoisseurs (with pros and cons) for Blackwell 007 — to give you a broader sense of how it fares among enthusiasts.
Would you like me to build that list for you now?

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